...almost, anyway.
December has been an incredibly busy month for me, including a trip home to surprise my parents, which was a lot of fun, but consequently, my poor blog has been a bit neglected. Apologies to all.
It's just about the new year, which means it's time for hiring to ramp back up again (I hope) and we'll all get to see what the new year brings with it. In the meantime, I wanted to talk briefly about social media.
How many of you have a focus on social media within your company? Who looks after your social media presence? Is that a twitter feed, a facebook page, or something different, and what do you do with it?
Me, I think social media is incredibly important for any organization. I have a twitter feed that I update several times a day, and scan for interesting conversations or articles related to the practice of HR. I also have seen several complaints about customer service from various organizations, and you can clearly see who monitors social media sites for mentions of their organization and who does not. The most impressive organizations monitor and respond to queries or concerns regarding their services, and those that resolve issues that they see posted about on social media sites manage to get some devoted converts.
Other organizations who don't monitor or don't have an active presence (and sorry, a facebook page you created but never check or a twitter feed with all of 40 advertising-related tweets over the past two years doesn't really count, and may be worse than nothing) are, in my opinion, falling behind. Not just in terms of brand presence, either- social media, in one form or another, seems to be here to stay, and it is increasingly an effective method for sourcing job candidates.
So basically, if you aren't on there yet- why not?
